Our motto is live life, love life.

Smitten Baby is a small company with a big heart. Our Mission is simple - keep babies and their parents happy by offering genuinely safe, long-lasting, eco-practical baby gear.

Based in Toronto, Canada, our products are all made entirely in Canada, using local materials and manufacturing. This means we can assure you of the quality and safety of our products. In fact, all Smitten Baby products not only meet, but exceed, the strictest North American and European safety guidelines.

At Smitten Baby, we believe that you can’t be committed to babies without being committed to the future of our planet. That’s why all products are designed, sourced, shipped and sold under uncompromising standards of environmental stewardship.

Rest assured, when you choose our products, not only are you keeping your baby safe, you’re helping to protect the environment too. All Smitten Baby products are safe, long lasting and eco-practical. That’s the Smitten Baby promise.